top of page

Who We Are & What We Do

From the President's Desk

Major league soccer games, ACC Basketball Tournament, Charlotte Knights and college baseball games, hockey games, women professional soccer games, professional rugby games, NBA games, 2025 PGA Championship in Charlotte, Coca Cola 600 NASCAR Race, 2025 World Taekwondo Grand Prix, 2025 FIFA World Cup Games, mega concerts and Lovin’ Life Music Fest will only touch on some upcoming activities which have truly made Charlotte a city of special events with each of these events attracting mega visitors to our region and helping the massive growth of our hospitality revenues and jobs.

​

Let’s look a little deeper into some of these major events, activities and new developments:

​

  1. Our Charlotte FC major league soccer team will have their home opener for the 2025 season on Saturday, March 1st at Bank of America Stadium vs. Atlanta United FC at 2pm

  2. Spectrum Center, home of our NBA Charlotte Hornets, will be hosting the 2025 ACC basketball Tournament which will pack hotels in the region from March 11th to March 15th. The arena will also be hosting numerous NBA games and will be gearing up for the second phase of its mega upgrade after the end of the NBA’s 2025 season for the Hornets.

  3. Before having their opener for Charlotte Knights 2025 baseball season on March 28th, our awesome Truist Field will be hosting a college baseball game featuring UNC Chapel Hill vs. South Carolina Gamecocks on March 25th. They will also be hosting college baseball teams from UNC Charlotte vs East Carolina University on April 11th. Click here for more information.

  4. Charlotte Checkers Hockey Team is in the midst of its 2025 season and will have games through April 19th at Bojangles Coliseum. Click here for their schedule. The owners of the Checkers recently secured a for Charlotte. The team will play at Bojangles Coliseum.

  5. Our Charlotte professional women’s soccer team, Ascent, started their 2025 season on February 15th and will have their next game vs. Ft. Lauderdale United FC on March 2nd at Memorial Stadium. Click here for more information.

  6. Charlotte’s Quail Hollow Golf Club will be the site for the 2025 PGA Golf Championship from May 12th – 18th. This will be one of Charlotte’s mega events for the year.

  7. Charlotte Convention Center will be hosting the 2025 World Taekwondo Grand Prix Challenge on June 13th – 15th. This event will be a qualifying tournament for the 2028 Olympic Games in Los Angeles.

  8. Bank of America will be the site for some major FIFA World Cup Soccer Games from June 22 – 30th. Two major European powerhouses will be playing in Charlotte as Real Madrid FC (Spain) will play Pachuca (Mexico) on June 22nd and Bayern Munich FC (Germany) will play Benfica (Portugal) on June 24th. Two additional round 16 games will be played at Bank of America Stadium on 6/28 and 6/30 with teams to be announced. Bank of America Stadium will also be hosting one of the most entertaining baseball games featuring vs as a part of the Bananas 2025 World Tour on . This will be a huge event.

  9. Charlotte Motor Speedway will again be hosting the mega NASCAR Coca Cola 600 Race on May 25, 2025. The speedway is also the site for the 2025 Auto Fair from 4/3 – 4/5. Elvis won’t be there but his will be on display.

  10. Music, Music, Music Festival

  • Lovin’ Life Music Fest, which in 2024 had over 85,000 attendees, will be back in Charlotte Center City from May 2-4. Headlines for this 3 day event currently include Gwen Stefani, Dave Matthews Band and Benson Boone. Click here for more information.

​

  • Bank of America Stadium will be the site for the following major concerts

    • Kendrick Lamar on May 3rd

    • Billy Joel & Sting on May 10th

    • Shakira on May 13th

    • Metallica on May 31st

​

  11. Charlotte Shout Spring Festival of Arts, Music & Food in Center City will be held April 4-20th. This event had over 640,000 attendees last year. Click here for more information.

  12. Our fabulous amusement park, Carowinds, will open on Saturday, March 15th.

​

There is a lot more to cover about events in Charlotte, but I will wrap it up by mentioning the following items:

  • Charlotte has submitted a bid to again host the CIAA Basketball Tournament for 2027, 2028 & 2029.

  • Charlotte has submitted a bid to regain a WNBA franchise.

​

Allow me to take this opportunity to thank the over 400 attendees at the HTA’s General Meeting on February 5th at the Sheraton/Le Meridien Hotel Complex Uptown. I am immensely grateful to Mariah Scott and her amazing staff for hosting the event and follow-up reception at their beautiful hotel complex.

Knights - pic 3 (May 2014).jpg

Mission

The Greater Charlotte Hospitality & Tourism Alliance (HTA) has been the premier voice of our region's hospitality & tourism industry since it was established by the leaders of the industry in 1994. Over the years the HTA's leadership has proudly and relentlessly been vital in efforts that have made our region a premier destination. We are proud to have been a major part of developing the Charlotte Convention Center, Spectrum Center, the NASCAR Hall of Fame, $200 million Arts & Cultural Complex, Carolinas Aviation Museum, Charlotte Knights Baseball Stadium and many initiatives which have made the Charlotte region a great travel, event and convention destination.

Our Impact

As a full-time membership association representing a variety of different businesses in the Greater Charlotte area, we have proudly become known as a major economic development driver for our region and one of the most effective business organization in the Carolinas. Our mission and specific priorities are simply focused on leading initiatives that are essential in maximizing the bottom lines of all HTA members' businesses. If you are not a member of our very pro-active and members' bottom line oriented association, we would love to have the pleasure of working with you in maximizing your business opportunities.

bottom of page