Welcome to the Greater Charlotte Hospitality and Tourism Alliance (HTA)

"Helping Members Grow Their Business, is HTA's Business"

The Greater Charlotte Hospitality & Tourism Alliance (HTA) has been the premier voice of our region's hospitality & tourism industry since it was established by the leaders of the industry in 1994. Over the years the HTA's leadership has proudly and relentlessly been vital in efforts that have made our region a premier destination. We are proud to have been a major part of developing the Charlotte Convention Center, Spectrum Arena, the NASCAR Hall of Fame, $200 million Arts & Cultural Complex, Carolinas Aviation Museum, the Charlotte Knights Baseball Stadium, development of the newly completed $42M Matthews Regional Sportsplex, renovation of Mecklenburg County's Aquatic Center, our efforts with upgrading the Carolina Panthers' (Bank of America) stadium, planned $35 million renovation of Memorial Stadium and many other initiatives which have made the Charlotte region a great travel, event and convention destination.

Our work continues as we proudly played a major role in the repeal of HB2, reclaiming of the ACC Football Championship Game (2017-2030), NCAA Events, 2019 NBA All Star Event, International Soccer Games, and the passage of the Brunch Bill. We are proactively involved in the enhancement of our remarkable International Airport, elevating Charlotte’s status as the sport’s capital of the southeast, massive planned renovations of the Charlotte Convention Center, the anticipated mega renovation of the Bank of America Stadium (home of the Carolina Panthers), and the recruitment of the 2020 Republican National Convention to Charlotte. Following the phenomenal 2017 PGA Championship at Quail Hollow, we are ready to begin the journey of bringing the 2024 PGA Championship to Charlotte and ask you to join us in this journey as well as helping us make the 2018 World Equestrian Games (tryon2018.com) a mega business generating event for Charlotte’s Region.

As a full-time membership association representing a variety of different businesses in the Greater Charlotte area, we have proudly become known as a major economic development driver for our region and one of the most effective business organizations in the Carolinas. Our mission and specific priorities are simply focused on leading initiatives that are essential in maximizing the bottom lines of all HTA members' businesses. If you are not a member of our very pro-active and result oriented association, we would love to have the pleasure of working with you and help with growing your business.

Our local hospitality industry, which currently generates approximately $7 billion in annual revenues, and employs more than 100,000 people in the Greater Charlotte area is continuing to grow and have more of an impact on practically all businesses in our region. If you are interested in growing your share of business from this remarkable industry, put us to work for you by joining as a member of the HTA.

By becoming a part of the HTA, you will have a dedicated partner in helping you grow your business while having the opportunity of attending some of the absolute best business relationship development meetings and events that you can find anywhere in the Carolinas.

Business Development Action Plans for 2019
In order to achieve our mission, see a partial list of the Greater Charlotte Hospitality & Tourism Alliance’s (HTA) business development action plans.

Hospitality & Tourism Revenues in Mecklenburg County

HTA’s Top 2019 Priorities
List of the HTA’s specific priorities

Partial List of HTA’s Accomplishments
Over the past two decades, the Greater Charlotte Hospitality & Tourism Alliance (HTA) has proudly and relentlessly been the driving force behind making Charlotte a great destination by being a leader and proactive participant in numerous major projects, development and other initiatives.


HTA's Meeting & Events
With the goal of providing members with the best informational and networking meeting and events in the Charlotte area, HTA's events include:

Quarterly General Meetings that are normally attended by more than 200 people and include a networking reception
HTA’s Annual Dinner & Gala Event which has been attended by over 1000 people the past few years and has continually grown over the past 24 years
HTA’s Annual Business Showcase which is co-sponsored by the Charlotte Chamber and the CRVA Partners in Tourism. It includes over 150 exhibitors annually with an attendance of over 1,000 business decision makers from the Charlotte area for the past two decades.
Annual Candidate’s Reception which has been co-sponsored by the Charlotte Chamber to provide members of the two organizations to meet local candidates of each year and includes a reception
Spring, Summer and Autumn Golf Tournaments

We are proud to have served a large variety of businesses in the Charlotte area for more than two decades, proud of our vast accomplishments and honored to have the most active members as indicated by our remarkably well attended and successful events. Our members’ active involvement is our reward for the work we do on their behalf and are the best testament for the value of our membership.

If you are interested in joining a business development organization whose mission is to “help its members grow their business,” check us out by calling the HTA’s office at (704) 331-0079 or by visiting www.charlottehta.com. We welcome the opportunity of serving you and your business.

HTA Board of Directors

HTA's List of Corporate Partners and Sponsors

HTA Membership Information and Application

For membership information, please contact Carson Emily McMillan at carson@charlottehta.com or call 704-331-0079.