Members Grow Their Business, is HTA's Business"
The Greater Charlotte
Hospitality & Tourism Alliance (HTA) has been
the premier voice of our region's hospitality &
tourism industry since it was established by the leaders
of the industry in 1994. Over the years the HTA's
leadership has proudly and relentlessly been vital
in efforts that have made our region a premier destination.
We are proud to have been a major part of developing
the Charlotte Convention Center, Spectrum Arena, the
NASCAR Hall of Fame, $200 million Arts & Cultural
Complex, Carolinas Aviation Museum, the new Charlotte
Knights Baseball Stadium, development of the newly
completed $42M Matthew's Regional Sportsplex, renovation
of Mecklenburg County's Aquatic Center, our efforts
with upgrading the Carolina Panthers' (Bank of America)
stadium, planned renovation of Memorial Stadium and
many other initiatives which have made the Charlotte
region a great travel, event and convention destination.
Our work continues as we proudly played a major role
in the recent repeal of HB2 and are proactively involved
in the enhancement of our remarkable International
Airport, pursuit of an MLS team for Charlotte, elevating
Charlotte’s status as the sport’s capital of the southeast
and proactively being a part of other major economic
development initiatives that are essential for continued
growth of our region, hospitality industry and our
members’ businesses. Following the phenomenal 2017
PGA Championship at Quail Hollow, we are
ready to begin the journey of bringing the
2024 PGA Championship to Charlotte and ask
you to join us in this journey as well as helping
us make the 2018 World Equestrian Games (tryon2018.com)
a mega business generating event for Charlotte’s Region.
As a full-time membership association representing
a variety of different businesses in the Greater Charlotte
area, we have proudly become known as a major economic
development driver for our region and one of the most
effective business organizations in the Carolinas.
Our mission and specific priorities are simply focused
on leading initiatives that are essential in maximizing
the bottom lines of all HTA members' businesses. If
you are not a member of our very pro-active and members'
bottom line oriented association, we would love to
have the pleasure of working with you in maximizing
your business opportunities.
Our local hospitality industry, which currently generates
more than $7 billion in annual revenues,
and employs more than 100,000 people
in the Greater Charlotte area is continuing to grow
and have more of an impact on practically all businesses
in our region. If you are interested in growing your
share of business from this remarkable industry, put
us to work for you by joining as a member of the HTA.
By becoming a part of the HTA, you will have a dedicated
partner in helping you grow your business while having
the opportunity of attending some of the absolute
best business relationship development meetings and
events that you can find anywhere in the Carolinas.
List of HTA’s Accomplishments
Over the past two decades, the Greater Charlotte
Hospitality & Tourism Alliance (HTA) has proudly
and relentlessly been the driving force behind making
Charlotte a great destination by being a leader and
proactive participant in numerous major projects, development
and other initiatives.
Top 2018 Priorities
List of the HTA’s specific priorities
Development Action Plans for 2018
In order to achieve our mission, see a partial list
of the Greater Charlotte Hospitality & Tourism Alliance’s
(HTA) business development action plans.
HTA's Meeting & Events
With the goal of providing members with the best informational
and networking meeting and events in the Charlotte area,
HTA's events include:
• Quarterly General Meetings
that are normally attended by more than 200 people
and include a networking reception
• HTA’s Annual Dinner & Gala Event
which has been attended by over 1000 people the past
few years and has continually grown over the past
• HTA’s Annual Business Showcase which
is co-sponsored by the Charlotte Chamber and the CRVA
Partners in Tourism. It includes over 150 exhibitors
annually with an attendance of over 1,000 business
decision makers from the Charlotte area for the past
• Annual Candidate’s Reception which
has been co-sponsored by the Charlotte Chamber to
provide members of the two organizations to meet local
candidates of each year and includes a reception
• Spring, Summer and Autumn Golf Tournaments
We are proud to have served a large
variety of businesses in the Charlotte area for more
than two decades, proud of our vast accomplishments
and honored to have the most active members as indicated
by our remarkably well attended and successful events.
Our members’ active involvement is our reward for the
work we do on their behalf and are the best testament
for the value of our membership.
If you are interested in joining a business
development organization whose mission is to “help its
members grow their business,” check us out by calling
the HTA’s office at (704) 331-0079 or by visiting www.charlottehta.com.
We welcome the opportunity of serving you and your business.
Membership Information and Application
HTA Board of Directors
List of Corporate Partners and Sponsors
For membership information, please contact Landon
Elizabeth White at (704) 331-0079 or Landon@CharlotteHTA.com